Hi, I’m Muhammed Ijas
AI Driven Performance Marketer
Performance marketer based in Dubai, with 6+ years scaling campaigns, building funnels, fixing tracking messes, and teaching others how to do it too.
I blend strategy with execution so you learn why things work, not just what to copy.
Marketing clarity in the AI era
AI, performance marketing, paid media & systems – Without the noise.
Digital Striver is my space to document how marketing is changing in the AI era. I share real-world observations, frameworks, and lessons from working with paid media, performance systems, and growth-focused teams
Latest Articles
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· 5 min read
ChatGPT Ads Are Coming. Marketers Be Prepared.
Read more →: ChatGPT Ads Are Coming. Marketers Be Prepared.If you are a marketer and you have been following AI closely, you probably saw this coming. ChatGPT introducing ads is not a surprise. What…
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· 5 min read
Why Ranking #1 on Google Is No Longer Enough
Read more →: Why Ranking #1 on Google Is No Longer EnoughBefore we talk about theory, here is what made this shift very real for me. I track every lead source using UTM parameters inside our…