Notes and insights on modern marketing, AI, performance, and systems that drive real-world outcomes.
- AI Updates (2)
- GEO (1)
- Paid Ads (1)
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ChatGPT Ads Are Coming. Marketers Be Prepared.
Read more: ChatGPT Ads Are Coming. Marketers Be Prepared.If you are a marketer and you have been following AI closely, you probably saw this coming. ChatGPT introducing ads is not a surprise. What is surprising is how many…
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Why Ranking #1 on Google Is No Longer Enough
Read more: Why Ranking #1 on Google Is No Longer EnoughBefore we talk about theory, here is what made this shift very real for me. I track every lead source using UTM parameters inside our Salesforce CRM. This includes paid…
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