by Muhammed Ijas | Mar 25, 2025 | Uncategorized
In performance marketing, how you spend your budget matters just as much as how much you spend. Many marketers make the mistake of putting all their budget into direct response campaigns, hoping for instant conversions. But if you don’t invest in the full funnel —...
by Muhammed Ijas | Mar 25, 2025 | Search Engine Marketing
Why Smart Strategy Still Wins in an Automated World Performance Max (PMax) has come a long way since its introduction. What started as Google’s “all-in-one” automated campaign has now become a core part of every media mix. In 2025, ignoring PMax in your paid strategy...
![How to Reduce Cash on Delivery Rejections [Based on Market Experience]](https://digitalstriver.com/wp-content/uploads/2022/07/Reducing-cash-on-delivery-rejections-1080x630.png)
by Muhammed Ijas | Jul 10, 2022 | eCommerce
One of the biggest problems online business owners face now is cash on delivery rejections. Especially in UAE, India, and other GCC regions. According to NationalNews.com, they reported: “Cash on delivery is the biggest challenge for e-commerce players in the region,”...
